Brand identity design is the outward expression of an organization, product or service which includes its name, logo and overall visual appearance.
It underlines who you are and is the fundamental means of customer recognition, a signpost. It’s the first thing that your customer identifies with your company and symbolizes the brand’s differentiation from your competitors i.e. communicates your uniqueness quickly and effectively.
A logo is a very important element of branding but it is not ‘the brand’, only a small piece of the whole entity. It is simply an icon that indicates it’s existence, a system used to lend a clear and consistent voice for your product or service. It doesn’t change who you are; it just amplifies how you are perceived by others. Your logo or identity in conjunction with your brand help people understand who you are and what you offer.
A company or product logo identity is the visual bridging the gap between your brand and your customers. It turns your name into a visual trigger, forming a connection in the minds of your customers with the values your brand stands for. It is important therefore, that the implementation of that identity throughout your communication strategy does the same. A well designed and crafted identity amounts to nothing if putting it into practice is haphazard and poorly thought out.
Branding consists of the following:
- Brand Identity
- Brand Image
- Brand Positioning
- Brand Consistency
- Brand Integration
- Brand Communication, Marketing and Public Relations