Internet marketing, is the marketing of products or services online to generate leads, build brand loyalty and produce profitable returns.
It’s the process of developing target market awareness of your brand online through:
- SEO (search engine optimization)
- Social networks
- Email marketing (ezines, enewsletters, eshots etc)
- Mobile phone marketing
- Mobile phone or device specific apps e.g. iPad applications
Together with other marketing activities to achieve stronger brand awareness, and ongoing target market engagement with your brand, to ultimately achieve a more successful and profitable return on your online investment.
The marketing channels you use are based on what’s most appropriate to your brand, your target market and your online strategy. It’s extremely important to ensure that what ever medium or combination of mediums you use, that they are congruent with your core brand offering and consistent across all platforms.